audience

Audience development is crucial in the age of bespoke, niche subscriber-oriented content. Below, find the most recent reviews, essays and guides about audience.

Latest stories

52 posts

We must chill: Why content tech, marketing and promotion should embrace opt-in

Don't anger potential fans with too much aggressive automation. Here's how to respect your customers' and subscribers' ability to consent.

Strategy

Want to run a sustainable digital content business? Web's still your best bet.

Websites are here to stay, and if your content business relies on building trust and connection with your audience, they are an absolute necessity.

Style

Algorithm entertainment industry ouroboros

How are algorithms portrayed on tv, and how does that compare with how they actually work?

distribution

How often should your business publish content?

The answer: you don't need to publish web content nearly as often as you think.

The human cache never fully clears

Viral metaphors are callous in the after-era.

Audience & UX

Moving the target: Netflix's newest content engagement KPI counts the hours we spent instead of unique eyeballs

Measuring for eyeballs is for chumps. Especially if you care about content.