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We must chill: Why content tech, marketing and promotion should embrace opt-in
Don't anger potential fans with too much aggressive automation. Here's how to respect your customers' and subscribers' ability to consent.
Audience development is crucial in the age of bespoke, niche subscriber-oriented content. Below, find the most recent reviews, essays and guides about audience.
Don't anger potential fans with too much aggressive automation. Here's how to respect your customers' and subscribers' ability to consent.
Websites are here to stay, and if your content business relies on building trust and connection with your audience, they are an absolute necessity.
How are algorithms portrayed on tv, and how does that compare with how they actually work?
The answer: you don't need to publish web content nearly as often as you think.