Analytics

Navigating the bad banner ads of old recipe websites

The freemium data visualization tool Flourish offers a solution for independent data visualizers and enterprise teams alike. Here's my review.

How to people Google whether Google censors them? Read some research and data viz about folk theories of algorithms.

GSC Insights is an automated dashboard with content-focused data from both Search Console and Google Analytics, along with some brand new data that Google has never before offered as a default calculation.

KPIs are also fantastic when programming a computer or optimizing an advertising algorithm. For content analytics, however, single KPIs are a bad choice.

One way to democratize the media: Know when to use behavioral data and when to use demographic data in audience development.