A resource for content professionals working in the age of algorithms

CT No.260: News has no memory

For humans bearing the burden of memory, a tightly written news recap feels incredibly thin. A video is too much. Little exists in between.

288 posts

How to edit AI-generated text content

How to edit AI-generated text content

Machine-generated language can get you started, but the qualities that make writing resonant with audiences require a human touch. That’s where you come in, content strategist.

Mass-produced iteration vs. collaborative auteurs: The Wahlburgers–First Cow continuum

Mass-produced iteration vs. collaborative auteurs: The Wahlburgers–First Cow continuum

As we exit 2022 and enter into our new world of "generative AI," I recommend establishing a new framework for content evaluation: The Wahlburgers–First Cow continuum.

Challenge accepted: ChatGPT's AI-generated content vs. high-quality writing

Challenge accepted: ChatGPT's AI-generated content vs. high-quality writing

What ChatGPT does well is provide examples of bad writing, ad nauseam. But it's also part of a more helpful AI-powered trend.

How to ditch tactic-level SEO and create an audience acquisition strategy

How to ditch tactic-level SEO and create an audience acquisition strategy

Shift your mindset from SEO tactics to organically acquiring an audience on digital channels.

How to choose the right keywords for your content, OR True tales of a newbie content manager

An AI image in the style of a 19th c woodcut depicts an old man at a desk. In front of him is a backward-facing laptop.

Half a career later, I can look back and clearly see in my first job the mingling of physical and digital, of old publishing and new formats colliding.

We must chill: Why content tech, marketing and promotion should embrace opt-in

We must chill: Why content tech, marketing and promotion should embrace opt-in

Don't anger potential fans with too much aggressive automation. Here's how to respect your customers' and subscribers' ability to consent.

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