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dc June 17, 2021 10 minutes read

CT No. 86: MUM and the ideal search result

6.17.21: What's your ideal search result? And how does your ideal align with Google's?

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CT No.87: The future of SEO. And I'm hiring (!?!)

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Google's MUM, the ideal search result, and the Esperanto SERP

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dc May 1, 2025

CT No.238: Language is the technology

To put it another way: optimizing with GEO reverse engineering tactics is like entering a house through a small attic window. GEO ignores that the research frameworks literally embedded in the outputs of the model are the keys to the front door.

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