CT No. 228: Candy corn, peanut butter cups, Milky Ways, and Smarties
How to use a measurement model to understand the effectiveness of content

Deborah Carver is the publisher of The Content Technologist. She is an independent consultant on all things digital publishing, specializing in large content-driven websites.
How to use a measurement model to understand the effectiveness of content
How to measure your content's performance, regardless of the business model
How to prove your content's value to your business
Explore a city, I implore.
ke it or not, it's up to us, the people who enjoy making things, to advocate for what we value and to value what we create. We must, on a base level, understand our numbers.
Everything from our archives about measuring content.
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