Deborah Carver

We must remember: the internet is optimized to make us angry. But, begrudgingly, I kinda like LinkedIn.

You can't predict the future, especially in publishing. You never know exactly which pieces of content will be hits and which will be a waste of time and money. But you can, as the finance folks have taught us, forecast your impact.

A step-by-step method to proving the value of your 2025 content plans

Considering the men who win the game

How to use a measurement model to understand the effectiveness of content

How to measure your content's performance, regardless of the business model