Content measurement for committed publishers: Parse.ly review
Parse.ly tries to distill the very real problem of Google Analytics confusion into a few basic metrics.
Deborah Carver is the publisher of The Content Technologist. She is an independent consultant on all things digital publishing, specializing in large content-driven websites.
345 posts by
Author since 2019
How to measure content performance without traffic metrics like pageviews or sessions
Pageviews suck. Sessions aren't much better. How will you measure content better in the 2020s?
An enterprise platform for obsessive content and design testing: VWO review
VWO makes the process of A/B testing website and app content fairly simple, providing easy WYSIWYG solutions for many visual website changes. Read The Content Technologist review.
The 12 most innovative content formats of the 2010s
Let’s consider the bits of content that make our world delightful and useful — the top 12 innovations in content tech from 2010-2019.
The best-looking forms and data collection on the internet: Typeform review
Typeform makes really good-looking forms without iFrames. Read The Content Technologist review.
The problem with Authority in SEO
In the SEO world we are concerned with Authority. This essay explores how SEO authority is built and recorded.
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