Deborah Carver

Google Analytics 4 measures engagement differently than Universal Analytics (the previous version of GA). Here's what content professionals need to know.

How are algorithms portrayed on tv, and how does that compare with how they actually work?

For all the talk about metaverses and streaming as the future of content, tools like Tome are more likely to become common in agencies and enterprise businesses alike.

What Americans can do to support gun control measures besides just vote

What really works to make digital content successful? Realistic strategies for posting and navigating algorithms.

The answer: you don't need to publish web content nearly as often as you think.