Minneapolis, MN

Deborah Carver

Deborah Carver is the publisher of The Content Technologist. She is an independent consultant on all things digital publishing, specializing in large content-driven websites.

364 posts

When designer email software doesn't work out: My Gmail inbox tabs hack

What happened when I tried and failed to use Superhuman? I re-engineered my Gmail inbox. Here's how.

Analytics

How to take content performance benchmarks

Digital user data availability will change. Here's how to take a benchmark, using Apple Mail's recent privacy changes as an example.

Search & Discovery

A few things I've learned about Google

Don't use Quick Answers at the top of search results + other thoughts on Google from a search expert.

Analytics

How to measure content engagement in Google Analytics 4

Google Analytics 4 measures engagement differently than Universal Analytics (the previous version of GA). Here's what content professionals need to know.

AI & Algorithms

Algorithm entertainment industry ouroboros

How are algorithms portrayed on tv, and how does that compare with how they actually work?

Production

Tome review: The future of professional presentation software

For all the talk about metaverses and streaming as the future of content, tools like Tome are more likely to become common in agencies and enterprise businesses alike.