Redefining content strategy: Matching business needs with audience behaviors
How can we better elevate content strategy at the business level so that our roles, our passions, our work, and our brains are not considered replaceable?

Deborah Carver is the publisher of The Content Technologist. She is an independent consultant on all things digital publishing, specializing in large content-driven websites.
How can we better elevate content strategy at the business level so that our roles, our passions, our work, and our brains are not considered replaceable?
How can we better elevate content strategy at the business level so that our roles, our passions, our work, and our brains are not considered replaceable?
Happy new year! It's four days into 2024, and if you are like me, your body is sore from all the new workouts you've been adding to your routine. The Content Technologist is on our new biweekly publishing schedule—that means every other week, not twice...
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With data science and algorithms being panned into binary, good-versus-bad narratives, where can we find clarity and room to experiment?
To put it another way: optimizing with GEO reverse engineering tactics is like entering a house through a small attic window. GEO ignores that the research frameworks literally embedded in the outputs of the model are the keys to the front door.