Deborah Carver

How can we better elevate content strategy at the business level so that our roles, our passions, our work, and our brains are not considered replaceable?

Happy new year! It's four days into 2024, and if you are like me, your body is sore from all the new workouts you've been adding to your routine. The Content Technologist is on our new biweekly publishing schedule—that means every other week, not twice

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Everything loved and learned in 2023 and a preview of 2024

With data science and algorithms being panned into binary, good-versus-bad narratives, where can we find clarity and room to experiment?

Understanding predictive modeling can help you play moneyball temporarily, but it doesn’t scale as anticipated. And the scientific method completely falls apart when applied to the chaos of the internet. Here's why.