Two tools—one automated, one human—to guide content style across any organization
Style guides come in many forms and levels of complexity. Our recommendation keeps the elements brand style in tact while enforcing correctness without a heavy hand.
Deborah Carver is the publisher of The Content Technologist. She is an independent consultant on all things digital publishing, specializing in large content-driven websites.
Style guides come in many forms and levels of complexity. Our recommendation keeps the elements brand style in tact while enforcing correctness without a heavy hand.
Hello, and welcome, new subscribers! It's time to talk style, a phase of The Content Technologist approach that addresses the many dimensions of finesse we can apply to content. To minimize word count, this issue focuses on the textual elements of brand and content style, but one day...
No. Don't get stressed about Google. Ever.
Content Pros Update is a free, monthly recap newsletter of all goings-on from The Content Technologist. It is distributed on Substack, Medium, LinkedIn Newsletters, and to monthly subscribers of The Content Technologist on roughly the third Tuesday of every month. It's been a while since we sent our...
In this issue: * A brief reflection on style and its role in content * Links of the week: Content management and shoddy tech journalism * Did you read? You should do that weird content project you've been thinking about Great content, structured properly, fosters business growth. Make your content last...
Through style, we embroider our brand into our organization's words and appearances, choosing what to enforce, what to highlight, and what to leave behind in the back closet, out of the spotlight.