Minneapolis, MN

Deborah Carver

Deborah Carver is the publisher of The Content Technologist. She is an independent consultant on all things digital publishing, specializing in large content-driven websites.

361 posts

Production

Our 2024 tech stack: Back to basics

Our tool stack for everything from contact management to contracts and invoices to DIY content production.

tech stack

CT No.219: The reluctant capitalist's tech stack

It's the annual tech stack issue! Get to know the robots, databases, and interfaces that power this little business.

cpu

CPU No.10: Evaluating remnants of 20th century media-making techniques

Workshops, measurement, metrics, copyright, and holistic vs. programmatic media

What is the Gestalt in programmatically engineered content?

It doesn't matter how well or efficiently your content workflow is designed because no one ever sees it; it matters how customers perceive the output of your product and your brand. The Gestalt, or the whole, is the brand, not the individual post.

newsletter

CT No.218: Truth in AI-dvertising

What is the whole at the end of the internet?

measurement

Making impressions a thing of the past: Grounding your content performance data in reality

Everyone else's numbers are inflated, but your own data is your gold. Learn to trust your owned data and make decisions with verifiable performance metrics.