Search & Discovery

What software do I use? Here's the 2020 recap of The Content Technologist tech stack.

GSC Insights is an automated dashboard with content-focused data from both Search Console and Google Analytics, along with some brand new data that Google has never before offered as a default calculation.

KPIs are also fantastic when programming a computer or optimizing an advertising algorithm. For content analytics, however, single KPIs are a bad choice.

SEO brings more audience feedback into content production -- and that's a good thing. Here's why I still believe that SEO improves content.

What to consider if you're telling a friend to "just google it" when you're addressing a difficult concept like systemic racism or redlining

A website is the full experience of your business, represented digitally. What should be on your business's website in the 2020s?