Search & Discovery

Latest stories

76 posts

Badass ideas for your pitch deck: Knock your web content out of the park

What can brands and media companies do to stay on top of it? Try these nine leading-edge ideas for your digital strategy.

AI & Algorithms

Redirection: The most necessary Wordpress plugin for site migrations

Redirection is a Wordpress plugin that manages bulk redirects. It's an amazing tool for SEO, and I wish more CMS had something similar. Read how it saved me last week.

newsletter-archive

CT No.89: Would I lie to you?

8.5.21: Build trust with your web content + links.

Google's MUM, the ideal search result, and the Esperanto SERP

The flag for the nation Esperanto (a green star in a white rectangle in the upper left corner of a green flag)

What if you could have more control over the results of what an algorithm serves up for you? What does the ideal result look like?

Production

In-line linking and our intentional web

Links are the building blocks of the web. Revisit your linking best practices in the context of 2020s digital behavior.

How to measure brand lift using Google Search Console

Measure PR and ad effectiveness without pricey brand lift studies. This brand media measurement approach uses free data your organization likely already has.