Search & Discovery

Persistent website content hits can drive high-quality traffic and new audience members for years, if you know how to manage them. Here's some strategies to keep that high-quality content.

How do Google's keyword planner and other keyword research tools generate their data? Here's what I've learned in the past decade of SEO research.

Content pillars make incorporating audience data manageable for long-term organic growth. Read on for how and where to find that data.

Tags attach metadata labels to your unstructured (paragraph/post) content. Here are my methods for creating a manageable tagging system in Ghost or any other CMS.

If you'd like to add schema markup to websites without extensive development support, Schema App provides support. Read The Content Tehcnologist review

What can brands and media companies do to stay on top of it? Try these nine leading-edge ideas for your digital strategy.