Search & Discovery

Shift your mindset from SEO tactics to organically acquiring an audience on digital channels.

Half a career later, I can look back and clearly see in my first job the mingling of physical and digital, of old publishing and new formats colliding.

Websites are here to stay, and if your content business relies on building trust and connection with your audience, they are an absolute necessity.

Here are ten clear steps to ensure the content on your website is considered helpful by algorithms and humans.

In 2020 western digital culture has clearly established that words do not mean what you think they mean. The disinformation phenomenon doesn’t just apply to politics; it applies to any digital news or marketing or even entertainment content in spades.

Don't use Quick Answers at the top of search results + other thoughts on Google from a search expert.