marketing

59 posts

What exactly is bounce rate?: Post-structuralism and content analytics

What exactly is bounce rate?: Post-structuralism and content analytics

In 2020 western digital culture has clearly established that words do not mean what you think they mean. The disinformation phenomenon doesn’t just apply to politics; it applies to any digital news or marketing or even entertainment content in spades.

How to take content performance benchmarks

How to take content performance benchmarks

Digital user data availability will change. Here's how to take a benchmark, using Apple Mail's recent privacy changes as an example.

How often should your business publish content?

How often should your business publish content?

The answer: you don't need to publish web content nearly as often as you think.

How do keyword research tools generate their data?

How do keyword research tools generate their data?

How do Google's keyword planner and other keyword research tools generate their data? Here's what I've learned in the past decade of SEO research.

Internet business writing tips #3: Insight vs. observation and other troublesome word pairs

Internet business writing tips #3: Insight vs. observation and other troublesome word pairs

What's the difference between an anomaly and an outlier? How do you best leverage the word "leverage"? Check out these troublesome business writing word pairs.

Build your knowledge graph without bugging your dev team: Schema App review

Build your knowledge graph without bugging your dev team: Schema App review

If you'd like to add schema markup to websites without extensive development support, Schema App provides support. Read The Content Tehcnologist review

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