information architecture

Looking for new books on content design and communications theory? Here's my reference bookshelf.

For more than a decade, Google displayed whatever you wrote as a meta title tag, even as it revised your meta descriptions and pulled feature snippets out of context. Read about the recent changes to Title Tags.

If you're looking to build audience, brand and a better case for digital content, you may want to adopt a strategy based on content pillars.

Tags attach metadata labels to your unstructured (paragraph/post) content. Here are my methods for creating a manageable tagging system in Ghost or any other CMS.

If you'd like to add schema markup to websites without extensive development support, Schema App provides support. Read The Content Tehcnologist review

Their technology was first to market and laid the foundations for all streaming services to come. So how do Netflix, Hulu and HBO Max compare now that they've reached digital maturity?