information architecture
29 posts
Public
In-line linking and our intentional web
Links are the building blocks of the web. Revisit your linking best practices in the context of 2020s digital behavior.
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The tyranny of the landing page
"Drive traffic to the landing page" is the most time-worn of hastily considered digital marketing tactics. Here's why you should think a little bigger.
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Choosing the best content management system in 2021
Headless, no-code, or enterprise? Answer these questions to before you choose a new content management system.
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How to own the butt rock conversation
Or, how to break down a SERP and make authentic, impactful, visible long-tail content that ranks.