industry standards

Digital user data availability will change. Here's how to take a benchmark, using Apple Mail's recent privacy changes as an example.

Don't use Quick Answers at the top of search results + other thoughts on Google from a search expert.

How are algorithms portrayed on tv, and how does that compare with how they actually work?

What really works to make digital content successful? Realistic strategies for posting and navigating algorithms.

The answer: you don't need to publish web content nearly as often as you think.

For more than a decade, Google displayed whatever you wrote as a meta title tag, even as it revised your meta descriptions and pulled feature snippets out of context. Read about the recent changes to Title Tags.