The 5-step SEO and content website health check
Five in-depth checks to benchmark and measure your content performance, email health, brand visibility and more. Repeat as often as needed.
industry standards
73 posts from industry standards
The problem with Authority in SEO
In the SEO world we are concerned with Authority. This essay explores how SEO authority is built and recorded.
How search and content recommendation algorithms work
You're right to be skeptical of organic search algorithms. But it's also helpful to have an awareness of their very human characteristics. Here's how search and content algorithms work, broken down for the non-experts.
A shortcut to website redesign scoping: The Postlight RFP Builder
The talented developers at Postlight put together a handy tool to help you understand what your needs will be for the website RFP process. Read The Content Technologist review.
Why there's no such thing as "healthy competition" in digital content
A competitive mindset is endemic in the media and agency businesses where I’ve worked in the past. How can your content business get over competition?
On the MIT Media Lab, Joichi Ito and the funding of innovation
We need to talk about what enables the kind of behavior that minimizes others’ autonomy.
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