guides

14 posts from guides See another: essays, newsletter-archive, the business of content

February 10, 2023 by lindsay-li in Style

Why you need a brand voice style guide — and how to make it happen

Brand voice isn't just a few words that describe how content sounds. Take these steps to define and amplify your brand to your audience.

October 15, 2022 by dc in google analytics 4

Customizing GA4 for content publishers: How to adjust the timer for engaged sessions

If your website focuses on content for readers or viewers, change this back-end setting in Google Analytics 4 to better understand your most valuable audience.

April 21, 2022 by dc in distribution

A guide to persistent website hits: Managing the articles that drive SEO traffic year over year

Persistent website content hits can drive high-quality traffic and new audience members for years, if you know how to manage them. Here's some strategies to keep that high-quality content.

January 20, 2022 by dc

The content professional's guide to choosing software

Start with your needs and move forward: Choose your content software stack like a pro.

May 7, 2021 by dc

The ultimate guide to better branded SEO in only 5 steps

Show up when someone searches for your brand name with this five-step guide to building a better brand SERP.

Members February 4, 2021 by dc in Administration

A guide to all reviews on The Content Technologist

Reviews in The Content Technologist cover a lot of ground – from SEO power suites to email service providers to prosumer shortcut tools. Here's everything we've ever reviewed, organized by category.