We must chill: Why content tech, marketing and promotion should embrace opt-in
Don't anger potential fans with too much aggressive automation. Here's how to respect your customers' and subscribers' ability to consent.
ethics
What exactly is bounce rate?: Post-structuralism and content analytics
In 2020 western digital culture has clearly established that words do not mean what you think they mean. The disinformation phenomenon doesn’t just apply to politics; it applies to any digital news or marketing or even entertainment content in spades.
A few things I've learned about Google
Don't use Quick Answers at the top of search results + other thoughts on Google from a search expert.
Is the future of art DALL-E 2? Not at all! But it's still fun
DALL-E 2 can generate multiple images in many styles on command. How can we learn to love this technology without replacing human ideas?
Moving the target: Netflix's newest content engagement KPI counts the hours we spent instead of unique eyeballs
Measuring for eyeballs is for chumps. Especially if you care about content.
The content professional's guide to choosing software
Start with your needs and move forward: Choose your content software stack like a pro.
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