essays

Here are ten clear steps to ensure the content on your website is considered helpful by algorithms and humans.

In 2020 western digital culture has clearly established that words do not mean what you think they mean. The disinformation phenomenon doesn’t just apply to politics; it applies to any digital news or marketing or even entertainment content in spades.

What happened when I tried and failed to use Superhuman? I re-engineered my Gmail inbox. Here's how.

Don't use Quick Answers at the top of search results + other thoughts on Google from a search expert.

Google Analytics 4 measures engagement differently than Universal Analytics (the previous version of GA). Here's what content professionals need to know.

How are algorithms portrayed on tv, and how does that compare with how they actually work?