content marketing - The Content Technologist (Page 8)

Members September 24, 2020 by dc

Planning to build trust through content in 2021

At the intersection of content, media and technology, we’re in a unique position to ensure facts are correct. What can we do to plan for the future?

September 17, 2020 by dc

Analyzing Google's auto-complete data: Answer the Public review

Answer the Public is a freemium content research tool that generates Google's auto-complete terms. Discover the added context it can provide.

September 3, 2020 by dc

The content intelligence conundrum: Why AI alone won't fix your content problem

These search results taste stale. TL;DR you can't optimize content without human originality.

Members August 27, 2020 by dc

My tech stack: 2020 edition

What software do I use? Here's the 2020 recap of The Content Technologist tech stack.

August 20, 2020 by dc

How to read the Google Search Console Insights report

GSC Insights is an automated dashboard with content-focused data from both Search Console and Google Analytics, along with some brand new data that Google has never before offered as a default calculation.

August 13, 2020 by dc

The downfalls of content performance KPIs

KPIs are also fantastic when programming a computer or optimizing an advertising algorithm. For content analytics, however, single KPIs are a bad choice.