Planning to build trust through content in 2021
At the intersection of content, media and technology, we’re in a unique position to ensure facts are correct. What can we do to plan for the future?
content marketing
71 posts from content marketing
Analyzing Google's auto-complete data: Answer the Public review
Answer the Public is a freemium content research tool that generates Google's auto-complete terms. Discover the added context it can provide.
The content intelligence conundrum: Why AI alone won't fix your content problem
These search results taste stale. TL;DR you can't optimize content without human originality.
My tech stack: 2020 edition
What software do I use? Here's the 2020 recap of The Content Technologist tech stack.
How to read the Google Search Console Insights report
GSC Insights is an automated dashboard with content-focused data from both Search Console and Google Analytics, along with some brand new data that Google has never before offered as a default calculation.
The downfalls of content performance KPIs
KPIs are also fantastic when programming a computer or optimizing an advertising algorithm. For content analytics, however, single KPIs are a bad choice.
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