content design

Persistent website content hits can drive high-quality traffic and new audience members for years, if you know how to manage them. Here's some strategies to keep that high-quality content.

Descript is like Canva for video and podcasting: a plug-and-play recording and editing tool that can make a DIY experiment look semi-professional.

Content pillars make incorporating audience data manageable for long-term organic growth. Read on for how and where to find that data.

Y'all need to write shorter sentences. Here's what to cut from your business writing and why.

Why "this is" is uninspired writing, despite its popularity in the newsletterverse.

Tags attach metadata labels to your unstructured (paragraph/post) content. Here are my methods for creating a manageable tagging system in Ghost or any other CMS.