content design

56 posts

A guide to persistent website hits: Managing the articles that drive SEO traffic year over year

A guide to persistent website hits: Managing the articles that drive SEO traffic year over year

Persistent website content hits can drive high-quality traffic and new audience members for years, if you know how to manage them. Here's some strategies to keep that high-quality content.

A/V club for the autodidact content creator: Descript review

A/V club for the autodidact content creator: Descript review

Descript is like Canva for video and podcasting: a plug-and-play recording and editing tool that can make a DIY experiment look semi-professional.

How to use algorithmic and audience data to build content pillars

How to use algorithmic and audience data to build content pillars

Content pillars make incorporating audience data manageable for long-term organic growth. Read on for how and where to find that data.

Internet business writing tips #2: The case for shorter sentences

Internet business writing tips #2: The case for shorter sentences

Y'all need to write shorter sentences. Here's what to cut from your business writing and why.

Internet business writing tip #1: "This is" weak prose

Internet business writing tip #1: "This is" weak prose

Why "this is" is uninspired writing, despite its popularity in the newsletterverse.

How to develop a tagging system for Ghost (or any other CMS)

How to develop a tagging system for Ghost (or any other CMS)

Tags attach metadata labels to your unstructured (paragraph/post) content. Here are my methods for creating a manageable tagging system in Ghost or any other CMS.

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