the business of content

The needs of digital content businesses in late capitalism differ starkly from legacy publishing models. Explore how automation, ad-supported media, subscription culture and publishing culture are changing drastically in the 2020s.

Latest stories

111 posts

How to measure content performance without traffic metrics like pageviews or sessions

Pageviews suck. Sessions aren't much better. How will you measure content better in the 2020s?

A shortcut to website redesign scoping: The Postlight RFP Builder

The talented developers at Postlight put together a handy tool to help you understand what your needs will be for the website RFP process. Read The Content Technologist review.

Strategy

A phantom that may be the next big indie publisher CMS: Ghost review

Ghost is an open-source content management system that is clearly inspired by the best features of Wordpress. Read The Content Technologist review.

Administration

What scares me about the business of digital media: late 2019 edition

I fear private equity firms and venture capitalists who rightly think that there is good business in media, but who think that is a game of margin-shifting, tweaking algorithms and P&Ls.

5 ways to listen better to your audience

If you feel your content business is not reaching the goals you set, you need to make a goal to be a true, active listener. Here are some tips to get started.

AI & Algorithms

Free content tech ideas: Somebody please develop these tools

Five ideas for content tools that don't exist at the time of writing. Maybe they are good? Probably not.