Audience & UX

PhDs often experience culture shock in the rapid-growth business world where it’s okay to “move fast and break things.” However, stakeholders are not necessarily prepared for deep questions and methodology.

Whether you’re deploying a digital content campaign to tens of thousands of customers or managing content production, you need security protocols around user account management, access control, and authentication.

As we exit 2022 and enter into our new world of "generative AI," I recommend establishing a new framework for content evaluation: The Wahlburgers–First Cow continuum.

Shift your mindset from SEO tactics to organically acquiring an audience on digital channels.

Don't anger potential fans with too much aggressive automation. Here's how to respect your customers' and subscribers' ability to consent.

Websites are here to stay, and if your content business relies on building trust and connection with your audience, they are an absolute necessity.