Audience & UX

Websites are here to stay, and if your content business relies on building trust and connection with your audience, they are an absolute necessity.

Don't use Quick Answers at the top of search results + other thoughts on Google from a search expert.

How are algorithms portrayed on tv, and how does that compare with how they actually work?

The answer: you don't need to publish web content nearly as often as you think.

Viral metaphors are callous in the after-era.

Measuring for eyeballs is for chumps. Especially if you care about content.