October 19, 2023, from 12:00-2:00 PM EDT: How to scope and sell content projects
Designed for: Independent creators, agency strategists, and brand-side leaders who want to launch more advanced content marketing projects

Looking to sell more complex, comprehensive, and lucrative content strategy projects next year? This workshop on content project scope and administration will help you level up your proposal and pitch game.

Featuring ad agency biz dev expert Tina Morgan, freelance rockstar Natasha Serafimovska, and Content Technologist founder and publisher Deborah Carver, How to Scope and Sell Content Projects will give you practical skills to sharpen up your proposals, get them approved, and most importantly executed profitably.

The team will walk you through the project scoping process, from discovery and strategy to execution. Along the way, they'll outline the proposal and pitch elements that transform a modest idea into a savvy, irresistible plan that business leaders will find difficult to pass up.

With decades of combined experience — including years spent running their respective and successful freelance consultancies, scoping and selling millions of dollars' worth of content projects to and for high-profile clients in the process — How to Scope and Sell will have you speaking the language of business decision-makers, even if you're usually a freethinking creative unicorn.

Whether you're managing content strategy at an agency, selling content projects internally at a brand, or working as an independent freelancer, this workshop will help you customize your approach to pitching content projects based on your style and business. Whether you're a brand, publisher, agency, or freelancer, your proposals will become unforgettable.


Deborah Carver
Tina Morgan
Natasha Serafimovska

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