A resource for content professionals working in the age of algorithms

CT No.260: News has no memory

For humans bearing the burden of memory, a tightly written news recap feels incredibly thin. A video is too much. Little exists in between.

288 posts

AI Art, Metadata, and Copyright Law

"Garfield in the style of Roz Chast," generated in Midjourney with a prompt by Sam Thielman.

If an AI art-generator company creates a program that can download images at scale and then mash them all together at an end-user’s command, creating endless iterations of digital images "in the style of the Blue period," we'll soon have a much larger database with even more images tagged "Picasso."

Redefining search intent: Is a Google killer really in our midst?

ChatGPT sharing a haiku

It’s easy to critique Google and SEO if you don’t know how it can help a site with quality content. But hunger for the next big thing can steer users elsewhere. Why is everyone looking for a Google killer?

Why you need a brand voice style guide — and how to make it happen

Why you need a brand voice style guide — and how to make it happen

Brand voice isn't just a few words that describe how content sounds. Take these steps to define and amplify your brand to your audience.

How to gracefully incorporate PhDs into a corporate UX research team

How to gracefully incorporate PhDs into a corporate UX research team

PhDs often experience culture shock in the rapid-growth business world where it’s okay to “move fast and break things.” However, stakeholders are not necessarily prepared for deep questions and methodology.

Non-paranoia-inducing digital safety for brands and content professionals

A hacker types quickly as coding lines appear.

Whether you’re deploying a digital content campaign to tens of thousands of customers or managing content production, you need security protocols around user account management, access control, and authentication.

Donuts no more: The social media channel–brand fit questionnaire

Donuts no more: The social media channel–brand fit questionnaire

Where should you be spending your precious time and energy to grow your brand awareness on social media? Read The Content Technologist take.

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