CT No. 71: Analytics that illuminate your audience of lurkers
1/28: How to use Google Analytics to create reports on your audience, a review of Mangools and links about good jobs and bad jobs

Deborah Carver is the publisher of The Content Technologist. She is an independent consultant on all things digital publishing, specializing in large content-driven websites.
1/28: How to use Google Analytics to create reports on your audience, a review of Mangools and links about good jobs and bad jobs
KoBo Toolbox's robust survey platform is free to use for all as a data collection tool, optimized for many devices and environments.
What are the benefits of collecting first-party data from your audience? What are the best sources of audience intelligence? Dive deep into the first-party data party.
1/21: First-party data collection 101, a free-to-use robust survey tool; and great stats on news consumption and audience trust.
Website and user data privacy management is difficult, ugly and hard to get right. Is Iubenda the solution for it all?
Data management is a part of your life as a content professional. Learn why content marketing and digital publishers should have a content-based data strategy.
The words we publish and hold up for peer review remain the best representation of our brains at work in the digital world. A published paper is the best way to look closely at the foundational assumptions of LLMs. And those begin with pop culture.
Transformers take static vector embeddings, which assign single values to every token, and expand their context, nearly simultaneously as they process the context of every other word in the sentence. But who cares, let's listen to a pop song!
How to understand tokens and vector embeddings, for word people.
Even in the face of "black box" algorithms, the history of artificial intelligence—natural language processing, more specifically—has left plenty of clues. While we can't understand the full equation, we can see how building blocks create common patterns in how current algorithms process language.