How to measure brand lift using Google Search Console
Measure PR and ad effectiveness without pricey brand lift studies. This brand media measurement approach uses free data your organization likely already has.
Deborah Carver is the publisher of The Content Technologist. She is an independent consultant on all things digital publishing, specializing in large content-driven websites.
348 posts by
Author since 2019
The ESP and marketing toolkit for small subscription-based businesses: ConvertKit review
ConvertKit is an excellent ESP for subscription-focused businesses growing a product offering alongside their mailing list.
CT No.81: Are your ads/PR working? Organic data has an answer
5.13.21: Measuring brand awareness, my favorite subscription-focused ESP, and the iPhone privacy referendum
The ultimate guide to better branded SEO in only 5 steps
Show up when someone searches for your brand name with this five-step guide to building a better brand SERP.
Affordable media monitoring for brands of all sizes: Brand24
Good media monitoring software is hard to find. Here's why I choose Brand24 for myself and my clients.
CT No.80: Own that brand!
5.6.21: The ultimate guide to branded SEO, a review of my favorite media monitoring software, and some deeply heady links
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