Minneapolis, MN

Deborah Carver

Deborah Carver is the publisher of The Content Technologist. She is an independent consultant on all things digital publishing, specializing in large content-driven websites.

361 posts

Administration

The content professional's guide to choosing software

Start with your needs and move forward: Choose your content software stack like a pro.

Administration

The present is blinding enough

Spray-painted in the middle of the street, the demands of the protestors of George Floyd Square.

2021 reflections and 2022 resolutions

Strategy

How to use algorithmic and audience data to build content pillars

Content pillars make incorporating audience data manageable for long-term organic growth. Read on for how and where to find that data.

newsletter

CT No.106: Audience feedback birthday edition

Complete the 2022 Content Technologist survey.

Strategy

Spotify Wrapped 2021: The best working example of AI content at scale

Why I love Wrapped day: seeing how Spotify's machine learning has evolved over time. Read my notes on this year's release.

Content pillars: The next evolution of impactful branded content strategy

If you're looking to build audience, brand and a better case for digital content, you may want to adopt a strategy based on content pillars.