Minneapolis, MN

Deborah Carver

Deborah Carver is the publisher of The Content Technologist. She is an independent consultant on all things digital publishing, specializing in large content-driven websites.

361 posts

AI & Algorithms

Challenge accepted: ChatGPT's AI-generated content vs. high-quality writing

What ChatGPT does well is provide examples of bad writing, ad nauseam. But it's also part of a more helpful AI-powered trend.

How to ditch tactic-level SEO and create an audience acquisition strategy

Shift your mindset from SEO tactics to organically acquiring an audience on digital channels.

How to choose the right keywords for your content, OR True tales of a newbie content manager

An AI image in the style of a 19th c woodcut depicts an old man at a desk. In front of him is a backward-facing laptop.

Half a career later, I can look back and clearly see in my first job the mingling of physical and digital, of old publishing and new formats colliding.

We must chill: Why content tech, marketing and promotion should embrace opt-in

Don't anger potential fans with too much aggressive automation. Here's how to respect your customers' and subscribers' ability to consent.

Audience & UX

Want to run a sustainable digital content business? Web's still your best bet.

Websites are here to stay, and if your content business relies on building trust and connection with your audience, they are an absolute necessity.

google analytics 4

Customizing GA4 for content publishers: How to adjust the timer for engaged sessions

If your website focuses on content for readers or viewers, change this back-end setting in Google Analytics 4 to better understand your most valuable audience.