CT No. 201: Redefining "keyword"
What if keywords aren't what you think they are?
Deborah Carver is the publisher of The Content Technologist. She is an independent consultant on all things digital publishing, specializing in large content-driven websites.
What if keywords aren't what you think they are?
Content powers many businesses, but decision-making about content strategy is rarely elevated to the leadership level. These five continua will directly connect content strategy decisions with budget fluctuations and tangible results.
Content powers many businesses, but decision-making about content strategy is rarely elevated to the leadership level. These five continua will directly connect content strategy decisions with budget fluctuations and tangible results.
A team-oriented thought-starter, brand new courses, and oodles of links and resources for your team
How can we better elevate content strategy at the business level so that our roles, our passions, our work, and our brains are not considered replaceable?
How can we better elevate content strategy at the business level so that our roles, our passions, our work, and our brains are not considered replaceable?
How to understand tokens and vector embeddings, for word people.
Even in the face of "black box" algorithms, the history of artificial intelligence—natural language processing, more specifically—has left plenty of clues. While we can't understand the full equation, we can see how building blocks create common patterns in how current algorithms process language.
Infrastructure, no matter how solid or planned or continuously improved, gets messy. Observing humanity in July feels like the ultimate UX research experiment.
July is prime chart-making season. July 2025 is one more chartmaking season that will not be powered by artificial intelligence, and here's why.