CT No.215: Content engagement benchmarks for a sophisticated flex
Content performance measurement is within your team's reach

Deborah Carver is the publisher of The Content Technologist. She is an independent consultant on all things digital publishing, specializing in large content-driven websites.
Content performance measurement is within your team's reach
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Style guides come in many forms and levels of complexity. Our recommendation keeps the elements brand style in tact while enforcing correctness without a heavy hand.
Hello, and welcome, new subscribers! It's time to talk style, a phase of The Content Technologist approach that addresses the many dimensions of finesse we can apply to content. To minimize word count, this issue focuses on the textual elements of brand and content style, but one day...
No. Don't get stressed about Google. Ever.
Content Pros Update is a free, monthly recap newsletter of all goings-on from The Content Technologist. It is distributed on Substack, Medium, LinkedIn Newsletters, and to monthly subscribers of The Content Technologist on roughly the third Tuesday of every month. It's been a while since we sent our...
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