CT No.207: For best results, avoid hyperbole
Possibly the best assembly of links in this newsletter's history

Deborah Carver is the publisher of The Content Technologist. She is an independent consultant on all things digital publishing, specializing in large content-driven websites.
Possibly the best assembly of links in this newsletter's history
Instead of trucks and newsstands, in 2024 we have web- and social network-based aggregator systems that pipe content directly to consumers via software. Navigating algorithmic distribution is a necessary challenge. Here are some tips.
Content distribution is the process of getting previously created content out to its intended audience via email, search, social media, or websites.
The thing about great ideas is that they also need to be accompanied by the skills to execute to completion. Acting is actually doing something, as a great teacher once said.
An update on absolutely everything from The Content Technologist so far in 2024
With Natural Language Processing evaluating most content online, keyword research is more important than ever. Here's everything we've ever published about it.
The words we publish and hold up for peer review remain the best representation of our brains at work in the digital world. A published paper is the best way to look closely at the foundational assumptions of LLMs. And those begin with pop culture.
Transformers take static vector embeddings, which assign single values to every token, and expand their context, nearly simultaneously as they process the context of every other word in the sentence. But who cares, let's listen to a pop song!
How to understand tokens and vector embeddings, for word people.
Even in the face of "black box" algorithms, the history of artificial intelligence—natural language processing, more specifically—has left plenty of clues. While we can't understand the full equation, we can see how building blocks create common patterns in how current algorithms process language.