For digital agencies, the cultural tenor has changed in the 2020s: where clients once saw a sure pathway to an audience and endless possibilities, the missteps of Big Tech platforms have poisoned the digital well, and brands perceive diminishing returns on creating original web- and app-based experiences. Digital marketing and web development agencies alike are struggling to determine exactly what products and outcomes clients are expecting.
As a digital agency, are you keeping up with the changes in both audience behavior and the possibilities of digital content?
Evaluate whether the content strategy services your agency provides are on-the-mark or lack sophistication: Take The Content Technologist's Digital Content Strategy maturity assessment.