optimization

Navigating the bad banner ads of old recipe websites

How to people Google whether Google censors them? Read some research and data viz about folk theories of algorithms.

These search results taste stale. TL;DR you can't optimize content without human originality.

GSC Insights is an automated dashboard with content-focused data from both Search Console and Google Analytics, along with some brand new data that Google has never before offered as a default calculation.

KPIs are also fantastic when programming a computer or optimizing an advertising algorithm. For content analytics, however, single KPIs are a bad choice.

SEO brings more audience feedback into content production -- and that's a good thing. Here's why I still believe that SEO improves content.