optimization

Customer feedback has become a precious commodity for content marketers. The lessons ecommerce vendors are learning from reviews apply to any online content business. It's time to listen to your customer feedback.

If an AI art-generator company creates a program that can download images at scale and then mash them all together at an end-user’s command, creating endless iterations of digital images "in the style of the Blue period," we'll soon have a much larger database with even more images tagged "Picasso."

Machine-generated language can get you started, but the qualities that make writing resonant with audiences require a human touch. That’s where you come in, content strategist.

Shift your mindset from SEO tactics to organically acquiring an audience on digital channels.

Websites are here to stay, and if your content business relies on building trust and connection with your audience, they are an absolute necessity.

If your website focuses on content for readers or viewers, change this back-end setting in Google Analytics 4 to better understand your most valuable audience.