optimization

In optimization school, we are explicitly told not to optimize toward Quality Score. We are told to optimize toward conversions, or conversion rate, taking into account cost-per-conversion. But really, we are optimizing toward profit.

What worked for your website in 2010 will likely not work in the 2020s. Here's a user-centered, UX- and SEO-focused website redesign research process that works.

Meta descriptions significantly impact user behavior. They encourage users to read your website. Here are some guidelines for better metas.

SEMRush is a popular low-cost SEO software that gathers ranking, link and keyword data. Read The Content Technologist review.

A review of content intelligence software MarketMuse, compared with similar software Ceralytics and ClearScope.

Pinterest, another giant repository of consumer taste data, released its Trends tool back in December. Much like its older, far wiser step-sibling, Google Trends, Pinterest Trends displays how consumer topics have historically trended on Pinterest. Cool, right?