media

It’s easy to critique Google and SEO if you don’t know how it can help a site with quality content. But hunger for the next big thing can steer users elsewhere. Why is everyone looking for a Google killer?

Brand voice isn't just a few words that describe how content sounds. Take these steps to define and amplify your brand to your audience.

Where should you be spending your precious time and energy to grow your brand awareness on social media? Read The Content Technologist take.

How are algorithms portrayed on tv, and how does that compare with how they actually work?

The answer: you don't need to publish web content nearly as often as you think.

Persistent website content hits can drive high-quality traffic and new audience members for years, if you know how to manage them. Here's some strategies to keep that high-quality content.