measurement

Google Analytics 4 will likely change how the web approaches content measurement, and content strategists and marketers should take note: these are changes for the better.

Navigating the bad banner ads of old recipe websites

GSC Insights is an automated dashboard with content-focused data from both Search Console and Google Analytics, along with some brand new data that Google has never before offered as a default calculation.

KPIs are also fantastic when programming a computer or optimizing an advertising algorithm. For content analytics, however, single KPIs are a bad choice.

Five in-depth checks to benchmark and measure your content performance, email health, brand visibility and more. Repeat as often as needed.

Pageviews suck. Sessions aren't much better. How will you measure content better in the 2020s?