measurement

To evaluate competitors' content strategies and success, I've developed a four-point competitive scorecard that provides clients with just enough data to understand how owned organic content performance compares to similar sites.

Measuring for eyeballs is for chumps. Especially if you care about content.

Now that you've built your content pillars, here's how to measure them. Hint: it's not audience size.

Session duration and engaged time are crucial performance metrics for content-rich websites. Learn why they're often misread.

8.12.21. Understanding duration and page engagement metrics, the bestest ever Wordpress plugin and tech stack linkapalooza.

Volument is one of the most promising non-Google web analytics tools on the market. Read The Content Technologist review.