Prove your content's value! Measuring pillar performance
Now that you've built your content pillars, here's how to measure them. Hint: it's not audience size.
Assessing content performance, metrics and dimensions, determining KPIs and OKRs, the nuances of measuring content performance and audience behavior, assessing content groupings, writing reports that get results, and creating analytics dashboards.
Now that you've built your content pillars, here's how to measure them. Hint: it's not audience size.
Session duration and engaged time are crucial performance metrics for content-rich websites. Learn why they're often misread.
8.12.21. Understanding duration and page engagement metrics, the bestest ever Wordpress plugin and tech stack linkapalooza.
Volument is one of the most promising non-Google web analytics tools on the market. Read The Content Technologist review.
Measure PR and ad effectiveness without pricey brand lift studies. This brand media measurement approach uses free data your organization likely already has.