essays

Original writing on the current state of digital content, including SEO, UX, social media, legacy media, software, independent publishers, AR, VR, emerging tech, and everything in between.

Latest stories

170 posts

Search & Discovery

What is entity optimization in SEO content?

In SEO, entities are the “topic clouds” or holistic concepts that surround a keyword. Entity optimization is both extremely simple and maddeningly complex. Learn about entity optimization.

The Business of Content

My tech stack: August 2019

Every six months or so, I’ll give you an update on the tools I’m using for my consulting business. Here’s what I’m using right now.

AI & Algorithms

Astrology memes and algorithms

Why do we find astrology so interesting in the age of algorithms? We have a theory.

AI & Algorithms

AI-generated content and the end of creative hacks

In summer 2019, Chase announced that content created by AI performed better than that created by people. How will this change the digital content strategy?

Analytics

Building better editorial calendars with content data stories

Content analytics are unnecessarily complex. Business leaders don't understand them. Learn a better way to harness your data.

Content Strategy

Want to build content and marketing personalization that doesn't annoy your customers? Start here.

The best writing advice I’ve been given is: write what you want to read. It’s the same with personalized marketing: Personalize how you’d like to receive your personalization.