essays

Original writing on the current state of digital content, including SEO, UX, social media, legacy media, software, independent publishers, AR, VR, emerging tech, and everything in between.

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170 posts

Audience & UX

How news media companies lose audience trust

Minnesota Public Radio had some troubles that are reflective of the local and national news ecosystems.

Search & Discovery

How do Americans research topics like Facebook and Google censorship?

How to people Google whether Google censors them? Read some research and data viz about folk theories of algorithms.

Search & Discovery

The content intelligence conundrum: Why AI alone won't fix your content problem

These search results taste stale. TL;DR you can't optimize content without human originality.

Analytics

How to read the Google Search Console Insights report

GSC Insights is an automated dashboard with content-focused data from both Search Console and Google Analytics, along with some brand new data that Google has never before offered as a default calculation.

Analytics

The downfalls of content performance KPIs

KPIs are also fantastic when programming a computer or optimizing an advertising algorithm. For content analytics, however, single KPIs are a bad choice.