essays

Original writing on the current state of digital content, including SEO, UX, social media, legacy media, software, independent publishers, AR, VR, emerging tech, and everything in between.

170 posts

Substack v. Ghost: What's better for SEO and UX?

Substack v. Ghost: What's better for SEO and UX?

One of the easiest ways to build a sustainable independent media business is to succeed in organic search. So which publishing platform is better for SEO?

Big marketing stats with no context are (defeatable) monsters

Big marketing stats with no context are (defeatable) monsters

Our professional conversations in the age of data excess and growth hacking don’t often reflect complex narratives. Data should never shut down reasonable dissent.

Google Analytics 4: What content strategists and analysts need to know

Google Analytics 4: What content strategists and analysts need to know

Google Analytics 4 will likely change how the web approaches content measurement, and content strategists and marketers should take note: these are changes for the better.

Banner ads, user experience and core web vitals

Banner ads, user experience and core web vitals

Navigating the bad banner ads of old recipe websites

October 2020 horrorshow!

October 2020 horrorshow!

An introduction to four horror-themed posts in a celebration of Halloween

Planning to build trust through content in 2021

Planning to build trust through content in 2021

At the intersection of content, media and technology, we’re in a unique position to ensure facts are correct. What can we do to plan for the future?

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