data stories

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53 posts

Website trust signals in the misinformation age

A blonde woman dances in front of a band in the Eurythmics' "Would I Lie to You?" video

How do you show your audiences and search engine algorithms that your website is worth believing, quoting, showing up at the top of search results? Through trust signals.

My 2021 tech stack: Robust audience research and a slick SEO toolkit

I've made big changes to my tech stack in 2021. Check out what I'm using this year.

Production

In-line linking and our intentional web

Links are the building blocks of the web. Revisit your linking best practices in the context of 2020s digital behavior.

4 common content engagement analytics patterns that shed light on the lurkers

Want to learn more about how your audience engages with your content? Here are 3 Google Analytics setups and one email metric to watch.

Intentional and logical survey and audience data collection: KoBo Toolbox

KoBo Toolbox's robust survey platform is free to use for all as a data collection tool, optimized for many devices and environments.

First-party audience data collection 101: 5 methods to wrangle your owned data

What are the benefits of collecting first-party data from your audience? What are the best sources of audience intelligence? Dive deep into the first-party data party.