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How to take content performance benchmarks
Digital user data availability will change. Here's how to take a benchmark, using Apple Mail's recent privacy changes as an example.
Digital user data availability will change. Here's how to take a benchmark, using Apple Mail's recent privacy changes as an example.
Google Analytics 4 measures engagement differently than Universal Analytics (the previous version of GA). Here's what content professionals need to know.
What really works to make digital content successful? Realistic strategies for posting and navigating algorithms.
The answer: you don't need to publish web content nearly as often as you think.
To evaluate competitors' content strategies and success, I've developed a four-point competitive scorecard that provides clients with just enough data to understand how owned organic content performance compares to similar sites.