content strategy

Now that you've built your content pillars, here's how to measure them. Hint: it's not audience size.

Content pillars make incorporating audience data manageable for long-term organic growth. Read on for how and where to find that data.

Y'all need to write shorter sentences. Here's what to cut from your business writing and why.

A detailed description of my writing and optimization process, along with how it relates to my freelance business strategy

In SEO, entities are the “topic clouds” or holistic concepts that surround a keyword. Entity optimization is both extremely simple and maddeningly complex. Learn about entity optimization.

Ceralytics aggregates Google Analytics, social shares, and competitor website data to help you understand current content performance and opportunities to stand out.