content marketing

71 posts

A guide to persistent website hits: Managing the articles that drive SEO traffic year over year

A guide to persistent website hits: Managing the articles that drive SEO traffic year over year

Persistent website content hits can drive high-quality traffic and new audience members for years, if you know how to manage them. Here's some strategies to keep that high-quality content.

How to use algorithmic and audience data to build content pillars

How to use algorithmic and audience data to build content pillars

Content pillars make incorporating audience data manageable for long-term organic growth. Read on for how and where to find that data.

Internet business writing tips #3: Insight vs. observation and other troublesome word pairs

Internet business writing tips #3: Insight vs. observation and other troublesome word pairs

What's the difference between an anomaly and an outlier? How do you best leverage the word "leverage"? Check out these troublesome business writing word pairs.

How I write and optimize each issue of The Content Technologist

How I write and optimize each issue of The Content Technologist

A detailed description of my writing and optimization process, along with how it relates to my freelance business strategy

Build your knowledge graph without bugging your dev team: Schema App review

Build your knowledge graph without bugging your dev team: Schema App review

If you'd like to add schema markup to websites without extensive development support, Schema App provides support. Read The Content Tehcnologist review

Shorthand review: Step away from the PDF

Shorthand review: Step away from the PDF

Shorthand alleviates the pain points found in many of the first-wave of interactive content builders. Read The Content Technologist review.

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