Audience research for the 2020s: SparkToro review
SparkToro is an audience research tool for the era of creators, influencers and podcasts. Read the Content Technologist review.
content marketing
71 posts from content marketing
There is no one-size-fits-all email marketing platform but I always start here: Mailchimp review
Mailchimp is the best designed email platform I’ve ever used, and it has been for over a decade.
Best practices for content-driven email in 2020
Here’s what I tell clients and people who want to learn more about writing an email newsletter.
The only SEO/UX/web writing tip you need
Naming anything is a risk. What if you use the wrong word? What if someone questions your name? What if your name takes on a life of its own?
The 5-step SEO and content website health check
Five in-depth checks to benchmark and measure your content performance, email health, brand visibility and more. Repeat as often as needed.
How to measure content performance without traffic metrics like pageviews or sessions
Pageviews suck. Sessions aren't much better. How will you measure content better in the 2020s?
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